A Business Plan is a formal statement
of a set of business goals, the reasons why they are
believed attainable, and the plan for reaching those
goals. It may also contain background information about
the organization or team attempting to reach those goals.
The business goals being attempted may be for-profit or non-profit. For-profit
business plans typically focus on financial goals. Non-profit and government
agency business plans tend to focus on service goals.
Business plans may also target changes in perception and branding by the customer,
client, tax-payer, or larger community. A business plan that has changes in perception
and branding as its primary goals is called a Marketing Plan.
Business plans may also be internally or externally focused. Externally focused
plans target goals that are important to external stakeholders, particularly
financial stakeholders. They typically have detailed information about the organization
or team attempting to reach the goals. In the case of for-profit entities, external
stakeholders would include investors and customers. External stake-holders of
non-profits include donors and the clients of the non-profit's services.
Internally focused business plans target intermediate goals required to reach
the external goals. They may cover the development of a new product, a new service,
a new IT system, a restructuring of finance, the refurbishing of a factory or
a restructuring of the organization.
An internal business plan will often be developed in conjunction with a balanced
scorecard or a list of critical success factors. This allows success of the plan
to be measured using non-financial measures. Business plans that identify and
target internal goals, but provide only general guidance on how they will be
met are called strategic plans.
Operational plans describe the goals of an internal organization, working group
or department. Project plans, sometimes known as project frameworks, describe
the goals of a particular project. They may also address the project's place
within the organization's larger strategic goals. |
